Job details

Sales Team Lead - CCB260702-7

• Location: Gqeberha, Eastern Cape, South Africa
• Department: Coca-Cola Beverages South Africa
• Pay Grade:
• Closing Date: 2026/07/16
• Assignment Type: Permanent

Job Purpose:

• The Sales Team Lead will implement and execute L&T strategies in the trade through effective management and coaching of team members (Merchandiser Order Takers) in order to achieve KPI’s.

Minimum Requirements:

• 3-year Sales/Marketing Diploma or Degree
• 2 years of sales experience, preferably in FMCG
• Demonstrated success in customer development, trade execution, and people management
• Sales Leadership & Coaching
• Route-to-Market Strategy Execution
• Customer Relationship Management
• Trade Execution & Merchandising
• Data Analysis and Insight Application (e.g., Nielsen)
• Problem Solving & Decision-Making
• Negotiation and Influencing
• Communication & Presentation Skills

Core Responsibilities:

• Drive daily, weekly, and monthly sales target achievement across the region
• Review sales performance regularly and take corrective action where required
• Optimize sales through strategic allocation of resources like POS, promotional stock, and merchandising support
• Partner with sales reps to develop and execute customer-specific business plans
• Grow market share through effective merchandising, trade execution, and customer relationship management
• Conduct trade visits and engage with store managers/owners to maintain high retail execution standards
• Ensure Picture of Success is implemented by the sales team for each channel
• Oversee execution of merchandising, promotions, order generation, and stock rotation
• Manage dealer training and compliance with quality and promotional guidelines
• Coach sales reps to identify sales opportunities and deliver outstanding trade execution
• Build executional capabilities through field training, feedback sessions, and performance reviews
• Promote a culture of high performance, teamwork, and customer obsession
• Plan and review promotional grids and quarterly action plans
• Coordinate with regional team to plan effective route-to-market strategies and customer development activities
• Use data (e.g., Nielsen, loyalty insights) to inform strategy and communicate performance with customers and leadership
• Build and maintain strong customer relationships through structured and informal engagements
• Negotiate space for permanent, promotional, and ad hoc initiatives

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