Job details

Shopper Marketing Manager: HPCB GT - JR001260

Location: GIS1, Isando
Department: Tiger Brands
Pay Grade:
Assignment Type: Full time

Job Purpose:

You are accountable for the development & delivery of strategic Shopper Plans by Channel/Cluster (incl. digital & e-comm) providing clear direction for category & brand presence, value, & shopper engagement to profitably maximise basket conversion & drive category/ brand growth in line with the Brand Must Win Battles & Commercial Objectives. These plans are to be built on a platform of robust commercial analytics of portfolio & pricing dynamics/scenarios ensuring that competitive brand positioning, shopper/trade value, & business profitability are optimised. You are expected to elevate the contribution of Shopper Marketing within your Business Unit, continuously develop your personal capabilities, and contribute to making Tiger a great place to work.

Minimum Requirements:

3-year Bachelor Degree in a commercial field
2-3years work experience across FMCG Trade/Category/RM
Category management experience is advantageous
Time in Brand Marketing is considered useful
Demonstrated understanding of the key processes of shopper analytics, with confidence in working across market, basket and research data to extract meaningful and actionable insights
Effective project management skills, proactive performance management and commitment to the achievement of business objectives set
Strong communication and presentation skills to build compelling shopper stories that engage and influence both internal & external audiences securing their active support

Core Responsibilities:

Motivate for & deliver Shopper Research, extracting key insights & delivering recommended action plans to leverage the associated growth opportunities
Scope out & evaluate all shopper media platforms & touchpoints across channels/clusters as a basis for media selection in support of shopper plans
Undertake deep dive category & basket analytics to identify shopper-led trends, upside opportunities, & potential threats at category & brand across channels/clusters
Work closely with Marketing to develop strategic shopper plans (incorporating shopper presence, value, & engagement) in support of brand equity building/share gains, innovation launches, & purchasing behaviour to drive brand participation in targeted consumption occasions & usage, determining & managing associated shopper activation budgets
Collaborate with Trade Marketing to build Channel/Cluster “Look of Success,” launch GTM plans, & shopper campaigns to deliver the strategic shopper plans as well as Channel/Custer/Customer specific initiatives to take advantage of identified basket conversion opportunities for category / brand
Support Trade Marketing in building commercial arguments for customers & providing strategic shopper inputs into Joint Business Planning & Category Reviews
Quarterly strategy reviews are to be undertaken and Shopper Marketing Plans revised accordingly in response to changing market dynamics, new opportunities, & Identified risks
Work closely with Revenue Management & Trade Marketing to review pack:price architecture by channel/cluster to competitive satisfy shopper needs & optimise range performance for TB & the trade
Determine optimised promotional mechanics & pricing levels by channel/cluster to drive brand switching & profitably build basket size/mix in line with shopper plan
Ensure that all shopper marketing plans are executed on time & in full, delivering the objectives/ROI set, timeously addressing delays & shortfalls
Proactively drive launch GTM to maximise the impact & traction of brand innovations in targeted trade outlets
Prepare routine reviews of category & brand performance (sales out / basket KPIs) detailing causes of gaps & proposing responsive actions to address shortfalls & capitalise on opportunities
Support Trade Marketing in Customer Reviews & JBP Status Updates with shopper-led insights & recommendations on growth driving initiatives
Leverage understanding of shoppers & their role of in category/brand growth to build credibility with & establish effective working relationships with marketing, Trade Marketing, RM, Sales, & Ops, whilst establishing credibility & influence with key customer

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