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Area Sales Manager - CLO260707-1

  • Location: Newcastle, KwaZulu-Natal, South Africa
  • Department: Commercial
  • Pay Grade:
  • Closing Date: 2026/07/15
  • Assignment Type: Permanent

Job Purpose:

  • To drive sustainable sales growth, maximise profitability, and lead the effective execution of sales strategies within the designated area through strong customer partnerships, operational excellence, and team leadership.

Minimum Requirements:

  • Relevant Degree in Business, Sales, Marketing, or a related field
  • Fluent in Business English (verbal and written)
  • Intermediate computer literacy (MS Office Suite and related systems)
  • Valid Code 10 driver's licence
  • Proven people management and sales leadership experience
  • Willingness to travel extensively, including overnight stays when required
  • Coaching and Developing Others
  • Leadership and Team Building
  • Influencing and Negotiation Skills
  • Customer Focus
  • Business and Commercial Acumen
  • Results Driven
  • Problem Solving and Decision Making
  • Interpersonal Effectiveness
  • Planning and Organising
  • Effective Communication
  • Accountability and Ownership

Core Responsibilities:

  • Implement and manage the regional sales execution strategy
  • Lead, motivate, and develop Account Managers and Merchandisers within the area
  • Drive sales volume growth and profitability across all product categories
  • Ensure consistent execution of sales processes and standard operating procedures
  • Build and maintain effective relationships with customers, Key Account Managers, Telesales, Logistics, and other internal stakeholders
  • Execute and measure short- and long-term sales initiatives to achieve business objectives
  • Monitor and manage area operating costs in line with budget requirements
  • Collaborate with Marketing, Key Account Managers, and Principals to execute agreed promotional and sales programmes
  • Implement and monitor shelf management and merchandising initiatives
  • Ensure compliance with the Company's merchandising standards and best practices
  • Monitor inventory levels and product availability across customer outlets
  • Proactively manage stock rotation and take corrective action to minimise short-dated and expired stock
  • Identify opportunities to improve product visibility, availability, and market share
  • Manage employee performance through ongoing coaching, feedback, and performance reviews
  • Identify training needs and implement appropriate development interventions
  • Develop the sales, merchandising, and business acumen of Account Managers and Merchandisers
  • Coach and mentor team members to achieve required sales execution standards
  • Foster a high-performance culture focused on accountability, customer service, and business results



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